Without defining your investor avatar, you are shooting in the dark. You have no aim!
First, let’s define the term, “Investor Avatar”. An Investor Avatar is a well-defined picture of the exact type of investor you need for your specific startup or early-stage impact business capital raising effort.
Once you define your avatar, it is critical that your capital raising efforts and marketing materials are crafted to speak directly and powerfully to that single type of investor. If your investment is ideal for family offices to invest in then it is important that your presentation, newsletters, conference calls, and educational marketing materials are customized for that marketplace.
Also, Investors want you to have a well-defined avatar in mind while raising capital because you waste less of their time when you do. By being exclusively focused on one or two types of investors you will ensure that you have considered their needs, challenges, and other choices in the marketplace.
You need to have a clear answer to the following questions to help determine your Investor Avatar:
- Take a few minutes right now and think about which 1-2 types of investors you are focusing on primarily. Now think about what is absolutely unique about that investor, what is their investment history in your type of impact business or social enterprise?
- What risks are they considering while looking to invest in your impact startup or early-stage business?
- Why would they not invest?
- How educated are they about your industry or type of impact business model?
Thinking about these questions can help upgrade your marketing materials and approach to capital raising.
Two of the most common distinctions in creating your Investor Avatar are whether you are looking to attract financial investors or strategic investors. But, as an impact founder or CEO, there is an important third broad consideration to forming your ideal Investor Avatar and that is what type of impact orientation they have.
Want to get prepared to raise capital successfully?
Download our Free Fundraising Checklist Here: https://thechangeagenthub.net/fundraising-checklist
Once you receive the checklist you’ll be redirected to a video walkthrough so you can use this checklist most effectively. And you’ll also be invited to check out our 9-step fundraising preparation roadmap with detailed information called Impact Incubator Immersion. This program is the exact process all our impact clients have used to raise capital successfully.
