Most of our clients like Givewith and Thrive Market foundationed their fundraising success with a comprehensive set of research which allowed them to scale into the major impact companies they are today.
How many times have we seen Impact Founders get stuck in the Ideation stage for lack of proper research…
They think they did it by asking a few friends about their idea. That is NOT what we are talking about here.
But where do you start? What kind of research and how much?
A comprehensive research has 3 aspects:
- types of research:
- Market related research like TAM-SAM-SOM and competitive research
- Product or service related research including supply chain, channel, and pricing research
- Team related research like key roll identification, team composition, and compensation research
- source your research:
- Paid research such as commission research, research institutes, academic references
- Publicly available research such as government repositories, online resources, public library references
- Industry Accessible such as trade organization, personal relationships, trade journals
- validate your research:
- Citing best sources to show strength of research in due diligence and to solve for contradictory findings
- Being able to answer the “Why Now?” question by citing historic precedents, trend analysis, and any relevant innovations
- Creating differentiation via intellectual property research, understanding barriers to entry, and providing important comparative research
Want to get prepared to raise capital successfully?
Download our Free Fundraising Checklist Here: https://thechangeagenthub.net/fundraising-checklist
Once you receive the checklist you’ll be redirected to a video walkthrough so you can use this checklist most effectively. And you’ll also be invited to check out our 9-step fundraising preparation roadmap with detailed information called Impact Incubator Immersion. This program is the exact process all our impact clients have used to raise capital successfully.
