Business Research as a foundation to prepare for capital readiness is not an option, it’s a requirement.
You know when you start and you never know when to end it. So, how do you know that it’ll be enough when talking to an investor?
There are 3 critical areas of business research that you need to prepare to provide answers to investors:
- Market related research
- Product related research
- Business Model related research
Investors don’t invest in ideas, they invest in market-worthy products and services.
One of the key constructs of market research is TAM-SAM-SOM.
- Total addressable market
- Serviceable addressable market
- Serviceable obtainable market
Your product-related research should include:
- Competitive landscape
- Comparative analysis
- Supply chain options
- Pricing sensitivity
You need to answer questions like:
What is my competitive advantage?
How are existing products differentiated?
What price do people pay now for my product or service category? (Which depends if you have a new product or are launching an existing product.)
If you did all of the research suggested above, you’d be in a pretty solid position to answer most of the typical questions investors may ask during the fundraising process.
Want to get prepared to raise capital successfully?
Download our Free Fundraising Checklist Here: https://thechangeagenthub.net/fundraising-checklist
Once you receive the checklist you’ll be redirected to a video walkthrough so you can use this checklist most effectively. And you’ll also be invited to check out our 9-step fundraising preparation roadmap with detailed information called Impact Incubator Immersion. This program is the exact process all our impact clients have used to raise capital successfully.
